Mine the Moment
Aug 25th · Live on Zoom Register Free
STORYMINING LIVE· ANDREA MERRILL

The moment you would cut is the moment that converts.

Story mining is me finding the moment you keep cutting, the small one you think doesn't matter, and turning it into the story that fills a stage and closes a client. Watch it happen live. Three registrants are drawn at random to have their story mined in real time by Andrea. Register, and one of them could be you.

Register Now See how it works
When
Aug 25th · 4:00–5:30 PM MST (6:00–7:30 PM EST / 3:00–4:30 PM PST)
Where
Zoom · Live
Entry
Free · a live chance
Andrea Merrill
Story Miner · Scottsdale, AZ
Telling your story is surface  -  story mining is soulful
What you get

One live session. One free seat.

You get a front-row seat to the August session, a real chance to be mined live by Andrea, and the process to spot the moment you keep cutting — no cost to register.

01

One live session on Zoom

Aug 25th · 4:00–5:30 PM MST (6:00–7:30 PM EST / 3:00–4:30 PM PST). Link sent to every registrant.

02

A chance to be mined live

Three registrants drawn at random get roughly twenty minutes one-on-one with Andrea while the room watches.

03

Watch the excavation

See how a buried moment gets surfaced and shaped. Most people learn as much watching as being mined.

04

Use it on your own story

Walk away able to identify the five-second moment you have been cutting from your own talk.

Why this room is different

Most speakers hunt for a bigger story. The one that moves a room is the one they keep skipping.

It feels too small. Too personal. Too everyday. So they cut it, polish the arc, and lead with the wins. The room nods. Nobody books.

Story mining is the opposite of that instinct. You go into one specific moment, the five seconds before you decided something, and you pull out what actually happened.

That is what lands with established people. They already have the highlight reel. They are not buying yours. They are buying the moment you thought you had to hide.

“

She turned someone's story into a 5-minute talk that made the whole room cry.

Andi Hess — Remix Coaching
“

I read Andrea's work at midnight and I just about died. She did it. The framework is phenomenal—beyond phenomenal—and the structure is perfect.

The thing I needed most was something in writing I could actually start practicing, and Andrea gave me that. Parts of it are so perfect I can already start memorizing them.

But it's more than the writing. I'm teaching five days a week and I don't have a sparring partner—someone to talk it out with and actually get to an end result. Andrea is that partner. She listens, she pulls it out of me, and suddenly the whole thing clicks into place.

I walked in feeling misunderstood. I walked out understood. That's the best way I can say it. I feel so much better.

Penny — After a story mining session
Watch what happens

Penny, after Andrea shaped her keynote.

Keynote Success
Finally having the words to my keynote. OMG!
How the night works

You do not read about story mining. You watch it happen.

01

Three are drawn, mined live

Andrea draws three registrants at random and runs a real mini story mining session with each, roughly twenty minutes, while the room watches.

02

The process made visible

You see how a buried moment gets surfaced, sharpened, and turned into the open of a talk. The part most people never get to watch.

03

You apply it to your own

Watching someone else get mined teaches you to spot the moment you have been cutting from your own talk.

04

Led by a trauma therapist

Andrea's process is rooted in behavioral science. One client described being story mined as feeling like therapy. It goes that deep.

Story mining in action

See what a mined moment actually sounds like.

Two short pieces, each built from a moment most people would have cut. This is what Andrea does live on the night.

From Garage to Resilience
A journey of self-worth.
Finding Light
Overcoming dark thoughts with music.
Three seats. One of them could be yours.

Register, and you could be the one Andrea mines live.

Mined live. Then you keep the moment: a talk opener or a pitch that lands.

Three registrants will be drawn at random to have their story mined on the night, roughly twenty minutes each, one on one with Andrea, while the room watches. It is a real session, not a demo.

And the three who get drawn don't just get mined. You leave with the moment in hand: your choice of a talk opener (Story to Stage) or a pitch that lands the right client (Land the Lead), shaped from your own session and delivered within five days.

$8,500
The price of a private
story mining session.

This is a live window into that same work. If you are drawn, you get a piece of it — free.

REGISTER
Your free registration enters you automatically.
SHARE YOUR MOMENT
Answer one short question: what's the moment you keep cutting? It takes a minute.
GET DRAWN
On the day of the masterclass, Andrea will announce the three people to be mined live.
Register for your chance
Andrea announces the three chosen on the day of the masterclass.
What the three walk away with

The three don't just get mined. They leave with the moment in hand.

Being mined live is the experience. What you keep is the point.

Each of the three drawn spends roughly twenty minutes with Andrea, live, having their story mined in real time. From that session, you choose one written deliverable, shaped from your own mined moment and delivered within five business days:

01

Story to Stage

The moment you were about to cut, built into the open of a talk. The exact story you thought was too small, turned into the one that makes a room lean in.

02

Land the Lead

The same moment, built into your two-minute introduction. Walk into any room, networking table, or discovery call and share your story to land the right client, without sounding like you're reading off your resume.

Same excavation. You choose where it goes to work: on a stage, or in the room you're already in.

$8,500
The price of a private story mining session.

A private story mining session runs $8,500. The three drawn get a live piece of that work, plus a deliverable to keep — free.

Register for your chance
Andrea MerrillScottsdale, AZ
Who is leading it

She listens for what is true, not what sounds good.

Messaging Architect · Story Miner · TEDx Strategist · Keynote Writer

Andrea is a bestselling author and former behavior and trauma therapist with a Master's in Applied Behavioral Analysis. She built her business from an iPhone 8 in a hospital bed during a life-threatening pregnancy with her fifth baby.

One client booked a $25,000 contract from a single keynote. Another filled a $10,000 mastermind in 72 hours. She has been featured on CNN, NBC, CBS, and FOX.

$80M+
Client Revenue
$25K
Single-Keynote Contract
72 hrs
$10K Mastermind Filled
Who should be in this room

For people who already have the credentials and want the talk that moves them.

01Speakers writing or rewriting a signature talk
02Coaches and consultants who inspire but do not convert
03Authors and founders preparing for a stage
04Anyone sitting on a story they keep cutting
The details

Everything you need to know.

The Masterclass
Mine the MomentA live story mining masterclass
Date & Time
Tuesday, August 25th4:00 to 5:30 PM MST · 6:00 to 7:30 PM EST / 3:00 to 4:30 PM PST
Where
Live on Zoom
Entry
Free to registerNo cost. No tiers.
Live Mining Spots
Three chosen registrantsRoughly twenty minutes each. Andrea announces the three on the day of the masterclass.
What It Is Worth
A private session runs $8,500Drawn registrants get a live piece of that work at no cost.
Questions, answered

How a storytelling coach helps you tell your story.

What is story mining?

Story mining is me finding the moment you keep cutting, the small one you think doesn't matter, and turning it into the story that fills a stage and closes a client.

How does a storytelling coach help me tell my story?

A storytelling coach listens for what is true, not just what sounds good. Andrea helps you spot the moment you keep cutting, ask the questions that surface it, and shape it into an open that moves a room.

How are the three chosen?

Winners are drawn at random from everyone who registers. When you sign up, you'll answer one short question about the moment you keep cutting from your story. It helps Andrea hold the room for you if you're drawn, and it's the only thing we ask.

What happens if I am chosen to be mined live?

You get roughly twenty minutes one on one with Andrea on Zoom, live, while the room watches, running the same process she uses in private sessions. Then you choose one deliverable shaped from your mined moment, Story to Stage or Land the Lead, delivered within five business days. You leave with the moment in hand, not just the memory of a good session.

Do I need to be a professional speaker?

No. This is for anyone who has a story they keep skipping—founders, coaches, authors, leaders, or humans preparing for a stage, a pitch, or a hard conversation.

How is this different from a storytelling class?

Most classes teach you how to structure a story. This masterclass shows you how to mine one. You watch the excavation happen live, which teaches you to recognize the buried moment in your own material.

What if I am not one of the three chosen?

You still attend the full live session and watch all three story mining sessions up close. Most people learn as much watching someone else get mined as they do being mined themselves.

Aug 25th · Live on Zoom

Go find the moment you were about to cut.

Then watch what it can do in a room. Free to attend, with a chance to be mined on the spot. The recording will not capture what it feels like to be there as it happens.

Register Free
Secure your seat · Every registrant has a chance to be mined live
The Story Is You.
Free · Aug 25thA chance to be mined live
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